Hometown Store

Park Falls True Value is a locally owned hardware store since 1974. We provide the Park Falls community and surrounding areas with all the materials you’ll need for your home improvement or DIY projects!

Our Mission

Our mission is to consistently provide a shopping experience that exceeds customer expectations with quality products and services.

Our history

In October 1974, Arnold Stueber Sr., owner of Stueber Beverages, Inc. purchased Morgan’s Shopping Center. In 1975, Arnold Stueber Sr. acquired the True Value franchise. The operation was managed by Arnold Sr. and sons, Arnold Stueber Jr. and James Stueber. In 1976, a 50′ x 60′ expansion was added to the north side of the building and a 60′ x 170′ expansion was added to the south side to expand for True Value. In 1990-1991, interior changes were made to expand True Value Hardware. In 1993, Arnold Stueber Sr. retired and his children took ownership of South Side Shopping Center, which now included South Side True Value Hardware, South Side Liquor, and the Jewelry Box. Other tenants included Larson Realty, Econo-Wash, The Motor Shop, A Cut Above Salon and The Blumenhaus.

On July 1, 2004, South Side Shopping Center was purchased by James Stueber, in its entirety. The new corporation is formally called Stueber’s Inc. During the first year of operation, a complete re-merchandising was completed in the True Value Hardware Store and Liquor Store. In December of 2013, South Side True Value made the decision to convert to Ace Hardware and will formally be called Stueber’s Ace Hardware. For nearly a decade the business has been run under James Stueber with operations being run by his sons, James Stueber Jr. and Ryan Plessner. The new changes are being made to better meet the customer needs of the community, which we have been proud to provide to the great town of Park Falls for over 40 years. In an effort to further express the commitment to the local community, on June 1st, 2016, the store was renamed to Park Falls Ace Hardware and by Willis Qualheim and James Stueber Jr. In addition to those efforts the company switched affiliations on January 1st, 2019 with a complete in store remodel and expansion to enhance the product selections for the community. The company will formally be called Park Falls True Value.


NFIB- Member since 1980
PFCC- Member since 1974
PFCC – Most Welcoming Business for Hunters 2011, 2014, & 2015
Midwest Hardware Association – Member since 1990
NSBA- Member since 1980



Carpet Cleaner Rental, Computer Paint Matching, Fishing & Hunting Licenses, Gift Certificates, Kerosene, Key Cutting, Power Tool Repair, Propane Exchange, Rental Department, Small Engine Repair, Special Orders, Window & Screen Repair, Window Shades Cut, Automotive, Cabinet & Door Hardware, Cleaning Supplies, Cub Cadet Power Equipment, Craftsmen Tools and Equipment, Electrical, Farm Supplies, Grilling, Hand & Power Tools, Hardware, Holiday Decor, Home Storage, Housewares, Lawn & Garden, Building Materials, Outdoor Power Equipment, Paint Shop, Patio Furniture, Pet Supplies, Plumbing, Sporting Goods, Stihl Power Equipment, Wallpaper & Home Decor, Wild Bird Supplies, and Work Wear.